As we know, there are known knowns. There are things that we know we know. We also know that there are known unknowns. That is to say, we know there are some things we know we don’t know. But there are also unknown unknowns, the ones that we don’t know we don’t know.” A former member of Congress made that comment with the humility that he did not know all the answers but that he was committed to finding the right solution. That is our approach as well. We are committed to finding appropriate strategies and will not rest until we do. We have the tools and the ability to do so. We run a marathon not a quick sprint with our clients and are not afraid to change strategies when the business environment dictates.
We pride ourselves on our independence, objectivity and freedom from conflicts of interest because we have no proprietary programs. We have the ability to leverage our experience through our relationships with many world class money managers and an almost limitless opportunity to build any type of asset allocation model. Our client portfolios are designed specifically according to our clients’ wishes and are not a predetermined cookie cutter allocation model. We strive to leverage our ability to interface with institutional money managers when constructing each client’s customized allocation model.
When constructing an asset allocation model, we have access to more than 20 different asset classifications using the stock and bond markets and the client’s parameters determine those classifications and their allocations. We have in excess of 6000 institutional money managers to choose from and our staff constantly reviews all of our options to potentially optimize our clients’ success. We believe that because the market can change on a moment’s notice, we have to maintain absolute flexibility for our clients, which means that we have no problems revising our clients’ strategies within their parameters whenever necessary. If market changes indicate we should be fully invested in our model, we will be. If those changes mean we should be fully invested in cash, we will be as well. In effect, Fisher Equity Advisors manages the money managers and we will not hesitate to remove one if they do not perform to our standards.
In addition, we often recommend the use of non-correlated assets (assets whose performance usually is not tied to that of overall market). These kinds of investments can help balance risk in the overall portfolio. They also offer the potential for appreciation during times of market volatility. They do, however come with risks of their own, and diversification in and of itself does not ensure a profit or guarantee against loss in declining markets.
Welcome to Fisher Equity Advisors.
